The quote “Live hidden, and live happy” is an encapsulation of a philosophy that reveres the merits of a private and unassuming life over a public and conspicuous one. The idea behind this sentiment has deep historical, psychological, and philosophical roots. Let’s break it down.

Historical Context:

In the history of thought, especially in the context of ancient and classical philosophies, there was a celebration of the simple life. The Cynics, Stoics, and Epicureans all in various ways emphasized a life of modesty, simplicity, and self-sufficiency.

For instance, Epicurus, the ancient Greek philosopher, advocated for a life of simple pleasures, mainly those of friendship, philosophy, and a modest life. He believed that by removing oneself from the public eye and unnecessary desires, one could achieve the ultimate goal of existence: tranquility or ataraxia.

Psychological Perspective:

From a modern psychological standpoint, living hidden can be associated with reduced stress and fewer pressures from societal expectations. In our contemporary world, with the advent of social media and constant connectivity, there's an unending pressure to perform, compete, and display one's life. This continual observation and judgment can lead to mental health issues such as anxiety, depression, and feelings of inadequacy.

Living hidden doesn't necessarily mean physical seclusion but can be understood as a mental state where one does not feel the need to constantly showcase or prove oneself. This results in living authentically and consequently, more happily.

Societal Implications:

In many cultures, the drive to achieve, earn recognition, and "stand out" is powerful. Success is often gauged by public accolades, wealth, and visibility. However, with such recognition come the challenges of scrutiny, loss of privacy, and often, personal peace. A life lived hidden can be one free from these societal pressures and expectations. It offers a chance for introspection, personal growth, and genuine contentment that is not contingent on external validation.

Philosophical and Ethical Stance:

The quote also delves into existential and ethical considerations. By choosing to live hidden, one is making a statement about the nature of happiness and success. It emphasizes intrinsic value over extrinsic rewards. Ethically, it might be seen as a call to reduce one's footprint, be it environmentally, socially, or otherwise, leading to a more harmonious existence with the world around us.

Potential Criticisms:

While the quote does emphasize the virtues of a quiet life, it's also essential to recognize the potential criticisms. Living hidden might be seen as advocating for passivity, or it could be misunderstood as an invitation to avoid social responsibility. After all, many positive societal changes have come from individuals who refused to "live hidden" and instead took public stances on critical issues.

From a Business Standpoint:

In the bustling world of business, where visibility often equates to success, the quote, “Live hidden, and live happy,” appears counterintuitive. However, upon deeper reflection, this ancient wisdom can indeed have contemporary applications and be applied to the world of business and entrepreneurship, leading to sustainable and genuine success.

Historically, the most revered business figures were those with the loudest voices and the most eye-catching achievements. Today, however, with the increasing importance of sustainable and ethical business practices, there's a shifting preference towards businesses that operate with integrity, even if they're not always in the limelight.

The Psychological Aspects of Business:

A business, like an individual, faces pressures from societal expectations. The digital age has amplified this with the constant need for brands to be "present" on various platforms. However, the constant race for visibility can be exhausting and can divert attention from the primary goals of a business.

Companies that choose to ‘live hidden’ aren't necessarily avoiding digital platforms but are instead focusing on genuine engagement over superficial metrics. They understand that true brand loyalty doesn't come from constant bombardment but from authentic interactions and quality offerings.

Societal Impacts and Ethical Business:

The "live hidden" philosophy can be seen as an endorsement for businesses to reduce their negative impacts. Companies that focus on ethical sourcing, sustainable practices, and community engagement often operate away from the glaring public eye but create profound societal impacts. Their happiness or success metric isn't just profit but the holistic well-being of all stakeholders involved.

The Business Model of Introversion:

In Susan Cain's seminal work, "Quiet," she discusses the power of introverts. Similarly, businesses can benefit from an 'introverted' model, where the focus is on deep work, reflection, and genuine value creation. Not all successful companies need to have the loudest marketing campaigns. Sometimes, it's the quiet, consistent value they provide that makes the most significant impact.

Criticisms and Challenges:

A potential drawback of the "live hidden" philosophy in business is that it may not work for all sectors. Visibility is crucial for new ventures or industries where market awareness can lead to critical early-stage revenue. Also, stakeholders, especially in publicly-traded companies, may desire visibility and constant updates. However, even in such scenarios, the essence of the quote can be distilled: operate with integrity, even if it means not always being in the spotlight.

Historical Examples:

There are many successful businesspeople who've chosen to maintain a low profile, eschewing the limelight in favor of a quieter, more private life. They may exemplify the ethos of "Live hidden, and live happy" in different ways. Here's a list of some of these individuals:

1. Satoshi Nakamoto: The pseudonymous creator of Bitcoin. Despite Bitcoin's massive influence and success, Nakamoto's true identity remains a mystery.

2. Howard Hughes: An influential figure in aviation and film industries, Hughes was known for his reclusiveness later in his life.

3. Charles and David Koch: While known in business and political circles, the Koch brothers, who head Koch Industries (one of the largest privately-owned companies in the U.S.), have historically been private about their personal lives.

4. Klaus-Michael Kühne: The majority owner of Kühne + Nagel, a global transport and logistics company. Kühne is known for his discreet lifestyle despite his vast wealth.

5. Amancio Ortega: The founder of Inditex, the fashion group known for the Zara brand. Despite being one of the richest people in the world for several years, Ortega has largely stayed out of the public eye.

6. Dietrich Mateschitz: Co-founder of Red Bull, Mateschitz keeps a relatively low profile compared to other business magnates of his stature.

7. Thomas Persson: A member of the family that owns H&M, Persson maintains a much quieter public presence than might be expected for someone at the helm of such a large retail empire.

8. Robert Miller: Co-founder of Duty Free Shoppers (DFS). He has amassed significant wealth but is not as widely recognized in the public domain as other billionaires.

9. Jim Ratcliffe: Founder of chemical giant Ineos. Despite being one of the UK's richest individuals, he tends to keep a relatively low public profile.

10. S. Robson Walton: Eldest son of Sam Walton, the founder of Walmart. Like other members of the Walton family, Rob tends to keep a low profile despite the family's immense wealth and influence.

These business leaders demonstrate that it's possible to achieve tremendous success without constantly being in the spotlight. Their relative reclusiveness might be motivated by a variety of reasons, including privacy, security, or simply personal preference. Regardless, their stories provide a counter-narrative to the often-celebrated tales of high-profile business magnates.

Conclusion:

“Live hidden, and live happy” captures a timeless wisdom that champions the virtues of a quiet, introspective life. It beckons us to question our desires for external validation and instead turn inwards for authentic contentment. While it might not be the mantra for everyone, it's an invitation to reflect on what genuine success looks like. In a world saturated with information and constant visibility, sometimes the most profound impacts are made quietly. As businesses, it’s crucial to find that balance between visibility and genuine, sustainable value creation, leading to a form of success that is both fulfilling and lasting.