The Invisible Epidemic Starving Our World's Potential 

Micronutrient deficiency, or 'hidden hunger,' is a silent epidemic affecting nearly half the world’s population. While our global food systems prioritize profit over nutrition, billions are being robbed of their potential to think, grow, and thrive. We have the solutions, but are we willing to act?

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Misplaced Blame: Why Big Pharma Isn’t the Villain in America’s Health Crisis

For decades, Big Pharma has been scapegoated as the villain in America's health decline, but we've overlooked a more insidious player: Big Food. While pharmaceutical companies deserve scrutiny, the real culprit behind our nation's rising rates of obesity and chronic illness is lurking in our grocery stores. It's time to shift our focus to the industrialized food system that prioritizes profit over public health—and demand change.

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Healthy Eating & Nutrition JW Ross Healthy Eating & Nutrition JW Ross

5 Healthier Alternatives to Natural Flavors in Your Diet

While 'natural flavors' may sound benign, they can come from a vast array of sources, leaving consumers in the dark about what they're actually consuming. With health and transparency in mind, it's pivotal to seek out alternatives that offer clarity and nutritional benefits. From the richness of whole foods to the aromatic essence of genuine herbs and spices, there are myriad ways to flavor our foods without relying on ambiguous ingredients.

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