JW ROSS

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Misplaced Blame: Why Big Pharma Isn’t the Villain in America’s Health Crisis

For decades, public discourse has zeroed in on the pharmaceutical industry as the primary culprit behind America's declining health. While "Big Pharma" certainly deserves scrutiny, we've been overlooking a more insidious threat to our well-being: Big Food. The time has come to shift our focus and recognize that the path to a healthier society doesn't just run through our pharmacies and hospitals—it starts in our fields, our grocery stores, and our kitchens.

The Changing Face of Our Food

Many of us fondly remember the foods of our childhood, often using them as benchmarks for what we feed our own children. "I ate that when I was little, and I turned out fine," we say. But here's the uncomfortable truth: the foods bearing the same names and packaging today are fundamentally different from what we consumed decades ago.

Take a closer look at the ingredient list on your favorite childhood snack. Chances are, it's now an unpronounceable chemical cocktail. For instance, a popular brand of potato chips that once contained simply potatoes, vegetable oil, and salt now lists ingredients like maltodextrin, dextrose, and artificial flavors. Even seemingly wholesome staples like bread often contain azodicarbonamide, a dough conditioner also used in yoga mats and shoe soles, which has been banned for use in food in the European Union.

The Consolidation of Power

Over the past 50 years, we've witnessed a dramatic consolidation within the food industry. A 2019 report by the Open Markets Institute revealed that four firms control 85% of the beef market, 66% of the pork market, and 51% of the chicken market in the United States. In the seed industry, just four companies control more than 60% of global proprietary seed sales.

This concentration of power has led to a homogenization of our food system, prioritizing shelf life, appearance, and profit margins over nutritional value and long-term health impacts. It has also reduced farmer autonomy and biodiversity in our food supply, leaving us vulnerable to supply chain disruptions and limiting consumer choice.

List of Food Ingredients: Before and After

 The Rise of Food Engineering

Parallel to this consolidation, we've seen the ascendance of food engineering as a discipline. While scientific advances have undoubtedly improved food safety and availability, they've also given rise to a host of questionable additives and processing techniques. Artificial flavors, colors, and texturizers have become ubiquitous, designed to make processed foods more appealing and, some argue, addictive.

A study published in the journal Cell Metabolism in 2019 found that people consumed more calories per day when eating ultra-processed foods compared to a diet of whole or minimally processed foods. The researchers suggested that the combination of tastiness, ease of eating, and poor satiating properties of ultra-processed foods may drive overconsumption.

Ultra processed foods lead to food addiction and health risks

The Health Consequences

The results of these shifts are stark. According to the Centers for Disease Control and Prevention (CDC), the prevalence of obesity among U.S. adults increased from 30.5% to 42.4% between 1999-2000 and 2017-2018. During the same period, the prevalence of severe obesity increased from 4.7% to 9.2%.

Diabetes rates have also risen dramatically. The CDC reports that diagnosed diabetes among U.S. adults increased from 4.7% in 1980 to 11.7% in 2019. While individual choices play a role, it's increasingly clear that our food environment is stacked against us.

These health crises not only diminish quality of life but also place an enormous burden on our healthcare system and economy. The cost of treating obesity-related conditions in the United States was estimated at $173 billion annually in 2019, according to the CDC.




The Socioeconomic Divide: Food Deserts and Affordability

While the negative health impacts of our industrialized food system affect society as a whole, it's crucial to recognize that lower-income individuals and communities bear a disproportionate burden. This disparity creates a troubling cycle of poor nutrition and health outcomes that further entrenches socioeconomic inequalities.


Food Deserts: Nutritional Wastelands

The USDA defines food deserts as areas where a significant portion of the population is more than 1 mile (urban) or 10 miles (rural) from the nearest supermarket. These areas, predominantly found in low-income neighborhoods, lack access to fresh, wholesome foods. Instead, residents often rely on convenience stores and fast-food outlets, where ultra-processed foods dominate the shelves.

A 2019 study published in the Journal of Nutrition Education and Behavior found that individuals living in food deserts have a 55% lower chance of having a good-quality diet compared to those with better access to healthy food retailers.


The High Cost of Eating Well

Even when geographic access isn't an issue, the affordability of wholesome foods creates another barrier. A 2013 study in the British Medical Journal found that eating a healthy diet costs about $1.50 more per day per person than consuming an unhealthy diet. While this may seem small, it translates to over $2,000 annually for a family of four – a significant sum for households on tight budgets.

The cruel irony is that the cheapest foods are often the most heavily processed and least nutritious. This creates a situation where lower-income individuals are effectively priced out of good nutrition, forced by economic necessity to choose foods that may compromise their long-term health.

 

The high cost of eating well

A Cycle of Inequality

This disparity in access to nutritious food perpetuates a cycle of poor health outcomes in lower-income communities. The higher rates of obesity, diabetes, and heart disease in these populations aren't just a matter of personal choice – they're the result of a food system that makes unhealthy choices the easiest and most affordable options.

Moreover, the health problems stemming from poor nutrition can lead to increased healthcare costs and reduced earning potential, further entrenching economic disparities. This creates a vicious cycle where poverty leads to poor nutrition, which in turn perpetuates poverty.

Addressing the Divide

Tackling this issue requires a multi-faceted approach:

  1. Policy interventions to incentivize grocery stores to open in underserved areas and to support local farmers' markets and community gardens in food deserts.

  2. Subsidies or tax incentives to make fresh, whole foods more affordable for low-income households.

  3. Education programs tailored to teaching budget-friendly ways to prepare nutritious meals.

  4. Expansion of programs like SNAP (Supplemental Nutrition Assistance Program) to better support the purchase of fresh fruits and vegetables.

  5. Community initiatives to improve food literacy and cooking skills, particularly in areas with limited access to healthy foods.

By addressing these socioeconomic disparities in our food system, we can work towards a more equitable and healthier society for all.

A Call to Action: Demanding Accountability and Change

It's time to take a hard look at what's on our plates and demand better from Big Food. Here's what needs to happen:

Government and Regulatory Agencies:

  1. The FDA must overhaul its "Generally Recognized as Safe" (GRAS) designation process. Instead of allowing food companies to determine the safety of their own additives, independent scientific review should be mandatory.

  2. The USDA should redirect agricultural subsidies to promote diverse, sustainable farming practices that prioritize nutritional value over yield.

  3. The FTC should enforce stricter guidelines on food marketing, especially those targeting children.

  4. Congress should pass legislation requiring clear, comprehensive labeling of processing methods and potential health impacts, not just ingredients.

  5. Implement policies to address food deserts, including incentives for grocery stores to open in underserved areas and support for local food initiatives.


Politicians:

  1. Prioritize food system reform in political platforms and legislative agendas.

  2. Support antitrust measures to break up food monopolies and promote competition.

  3.  Advocate for increased funding for nutrition research and public health initiatives focused on diet-related diseases.

  4. Champion policies that improve access to fresh, whole foods in underserved communities.

  5. Implement policies to make nutritious foods more affordable in low-income areas, such as subsidies for fresh produce or expansion of SNAP benefits.


Health Advocates:

  1. Collaborate with schools to implement comprehensive nutrition education programs.

  2. Launch public awareness campaigns about the impact of ultra-processed foods on health.

  3. Partner with local farmers and food producers to promote community-supported agriculture and farmers' markets.

  4. Lobby for healthcare policies that emphasize preventive care and nutrition-based interventions.

  5. Develop and promote programs that teach budget-friendly, nutritious cooking in underserved communities.


Consumers:

  1. Educate yourself about food labels and ingredients. If you can't pronounce it, research it before you eat it.

  2. Vote with your wallet by supporting local, small-scale food producers when possible.

  3. Cook more meals at home using whole ingredients.

  4. Engage in food politics: write to your representatives, sign petitions, and participate in local food policy councils.

  5. Share knowledge with friends and family to create a ripple effect of awareness and change.

  6. Support community initiatives that aim to improve food access in underserved areas.

The time for complacency is over. We must recognize that our food system is making us sick, and take decisive action to reclaim our health. From the halls of government to our own kitchens, every one of us has a role to play in this vital transformation.

While holding pharmaceutical companies accountable is important, we must also demand accountability from the food industry. We need stricter regulations on food additives and processing techniques, greater transparency in labeling and marketing, policies that promote diversity in our food system and support smaller, local producers, and comprehensive education initiatives to help consumers understand what's really in their food.

Moreover, we must address the socioeconomic disparities in our food system that disproportionately affect lower-income communities. By ensuring everyone has access to affordable, nutritious food, we can break the cycle of poor nutrition and health that perpetuates inequality. 

By shifting our focus to Big Food and taking collective action, we can create a healthier, more equitable future for ourselves and generations to come. The journey to better health doesn't start with a pill—it starts with what's on our plate. Let's demand better from Big Food, and in doing so, reclaim our right to nourishing, wholesome food that truly supports our well-being.