The modern market is flooded with countless products, each promising a unique solution to a specific problem. In such an environment, what truly makes a product or brand stand out? According to renowned author and speaker Simon Sinek, people don’t just buy a product; they buy into a purpose, belief, or vision. This perspective changes everything. Products and services may satisfy immediate needs, but it’s the underlying purpose that creates an emotional connection. This connection is what drives a consumer's decision to choose one brand over another.